01
Audit & diagnosis.
We conduct a comprehensive review of your current marketing tech stack, channel performance, customer acquisition costs, and go-to-market strategy. This gives us the baseline we need to identify opportunities.
Growth Marketing Consultant
Build systematic, data-driven growth for your business.
We help Australian businesses in FinTech, Cybersecurity, and high-growth tech develop repeatable acquisition strategies that compound. My team and I partner with founders and marketing leaders to turn growth from a guessing game into a measurable, predictable engine.
01 / The foundation
What growth marketing really means.
Growth marketing isn't just paid ads or SEO in isolation. It's a systematic approach to acquiring customers at scale, built on three pillars: relentless experimentation, data-driven decision making, and full-funnel thinking. My team and I don't believe in vanity metrics. We care about unit economics, CAC payback, and revenue per customer. The metrics that matter for sustainable growth.
Traditional marketing focuses on brand awareness and demand generation in silos. Growth marketing thinks differently. We obsess over the entire customer journey, from first awareness through retention and expansion. Every channel, tactic, and message is tested, measured, and optimised based on its impact on revenue and growth metrics.
For Series A to C startups and scale-ups hitting growth plateaus, this approach is critical. You've found product-market fit, or you're close. Now you need a systematic way to acquire customers profitably. That's where my team and I come in. We audit your current state, identify your biggest growth levers, and build a channel strategy that scales.
02 / Capabilities
What we cover.
My team and I bring expertise across the full spectrum of growth marketing disciplines. We don't claim to be specialists in everything, but we know what we're doing across these areas.
Paid acquisition
- Google, LinkedIn & Meta
- Programmatic advertising
- Tracking & attribution setup
- CAC efficiency at scale
SEO & content
- Keyword & intent research
- Content engine design
- Technical SEO audits
- Link building & PR
Conversion optimisation
- Website optimisation
- Funnel analysis
- A/B testing programmes
- Onsite UX improvements
Lifecycle marketing
- Segmentation & targeting
- Email automation
- Nurture sequences
- LTV expansion plays
Analytics & attribution
- GA4 configuration
- Dashboard design
- Multi-touch attribution
- Reporting cadences
Brand positioning
- Value proposition design
- Messaging strategy
- Competitive positioning
- Narrative development
03 / Deliverables
What you get.
Growth audit & baseline
A comprehensive review of your marketing tech stack, channel performance, customer acquisition costs, and go-to-market strategy. The baseline we need to identify the biggest opportunities.
Channel strategy
A multi-channel acquisition plan tailored to your business model, target customer, and competitive landscape. Paid, content and SEO, product-led growth, or strategic partnerships. Whichever combination wins.
Experimentation programme
A structured testing cadence across messaging, targeting, creative, and channels. Hypothesis-driven, properly measured, and tied back to growth goals. Not random acts of marketing.
Attribution & dashboards
Proper tracking, GA4 set up correctly, and dashboards your leadership team will actually read. Visibility into what's working, what isn't, and where to double down.
Positioning & messaging
A sharpened value proposition and message architecture that your team can use across channels. Pressure-tested against competitors and refined until it sticks.
Optimisation & scaling
Continuous refinement of channels, CAC reduction, LTV expansion, and scaling what works. Growth is a continuous process, not a one-time project.
04 / Process
How it works.
A proven methodology that moves from diagnosis to execution to optimisation. Every step builds on data and real market feedback.
02
Strategy Sprint.
A 3-week intensive engagement where my team and I work alongside your leadership to define growth priorities, identify your biggest opportunity areas, and build a clear roadmap. This is where alignment happens.
03
Channel strategy.
We design a multi-channel acquisition strategy tailored to your business model, target customer, and competitive landscape. This might include paid acquisition, content and SEO, product-led growth, or strategic partnerships.
04
Implementation & testing.
My team and I execute the strategy, running rapid experiments across channels. We test messaging, targeting, creative, and channels, always measuring impact against your growth goals.
05
Measurement & analytics.
We establish proper attribution, set up dashboards, and track the metrics that matter. This gives you visibility into what's working, what isn't, and where to double down.
06
Optimisation & scaling.
Based on data, we continuously refine channels, improve CAC, extend LTV, and scale what works. Growth is a continuous process, not a one-time project.
05 / Client voice
"
Cameron understood the complex nature of our product, business model and market, and was able to distill everything down into its essence. He's now helping us with setting the marketing strategy, and training current and future marketers as we plan to double our team.
Growth is a system, not a guessing game.
06 / Is this you?
Who this is for.
You're a good fit if any of these resonate.
You have product-market fit (or close).
You're a Series A to C startup or scale-up with a repeatable product and happy customers. The next challenge is systematic customer acquisition.
You've hit a growth plateau.
And you suspect the issue is your go-to-market strategy, not your product. You need fresh eyes and a structured way to find the unlock.
You're in a complex or regulated space.
FinTech, Cybersecurity, Blockchain, or similar. You need a partner who understands the regulatory nuance and the longer sales cycle, not a generalist.
You want strategy and execution.
You have budget for marketing but no proven playbook for acquiring customers profitably at scale. You want hands-on partnership, not a consultant who hands over a deck and disappears.
You value data over guesswork.
You're willing to commit to rigorous testing and measurement. You'd rather know the truth about a channel's performance than tell a comfortable story about it.
07 / Common questions
Frequently asked.
A Strategy Sprint is a 3-week intensive engagement where my team and I work with your leadership to diagnose your current state, identify growth opportunities, and build a clear roadmap. It's perfect for teams that need clarity and alignment before execution. Ongoing consulting is a longer-term engagement where we actually execute the strategy, run experiments, and help you build your marketing system. A Sprint often leads to consulting, but you can do either independently.
This depends on your baseline and what we're measuring. Some improvements (like website optimisation or campaign efficiency) can show results within 4 to 8 weeks. Larger channel expansion or new content strategies take 3 to 6 months to demonstrate real traction. The most important thing is that we establish clear KPIs upfront and track progress consistently. We're not interested in vanity metrics. We care about revenue impact and sustainable unit economics.
Generally, no. If you're still searching for product-market fit, you need a different kind of help. Likely customer development and product strategy before growth marketing. My team and I are most effective when you have a repeatable product, happy customers, and the challenge is scaling acquisition. That said, if you're close to PMF and want to start building your GTM strategy early, let's talk.
My team and I have deep expertise in FinTech, Blockchain and Digital Assets, Cybersecurity, Social Impact, Banking and Finance, and Professional Services. These sectors share complexity. Regulatory nuance, longer sales cycles, sophisticated buyer personas. That requires specialised knowledge. We've worked across these spaces extensively and understand the playbooks that work. We're not a good fit if you're looking for generalist B2C e-commerce expertise or consumer product growth.
We measure success against the business outcomes that matter to you. Typically revenue, customer acquisition cost (CAC), lifetime value (LTV), and growth rate. My team and I set clear KPIs at the start of every engagement and report transparently against them. We don't believe in vanity metrics like impressions or clicks. We care about whether the work we're doing moves your growth needle in a profitable way.
No. Anyone who guarantees specific growth numbers is selling you snake oil. What my team and I can guarantee is rigorous strategy, disciplined execution, and honest measurement. We can tell you where the biggest opportunities are, run well-designed experiments, and help you allocate your budget smartly. But market conditions, product maturity, competitive dynamics, and execution all play a role. We promise to work harder than anyone else and be transparent about what's working and what isn't.
Ready to build systematic growth?
It always starts with a Strategy Sprint. My team and I will work with you for 3 weeks to diagnose your situation, identify your biggest growth opportunities, and build a clear roadmap forward.