In the room for the moments that count.
Strategy workshops, board conversations and the occasional hard meeting land differently in person. Being Melbourne-based means those moments don't wait for a flight.
Melbourne, Australia
A fractional CMO based in Melbourne.
Cameron Rambert has spent twenty years inside Melbourne's business community: senior marketing leadership for founder-led businesses doing $2-8M, in the room when it matters, remote-first when it doesn't. Every engagement starts with a fixed-fee Strategy Sprint.
01 / The situation
Somewhere in Melbourne right now, there's a founder exactly like you.
They built a specialist business to $2-8M the Melbourne way: doing exceptional work for people who told other people. A builder in the south-east. A professional services firm in the CBD. An IT company in the inner north. The industries differ; the story doesn't.
Referrals carried them further than any marketing plan would have. Until they didn't.
Now marketing is a drawer full of receipts: an agency retainer nobody's reviewed in a year, a website that undersells the work, sponsorships that felt right at the time. Every decision still lands on the founder's desk, and the founder already has a job.
If that reads like your business, this page was written for you.
02 / The Melbourne story
Twenty years in this city's rooms.
Cameron's career runs through Melbourne's business story. Twenty years across web, SEO, social and advertising: agency floors and enterprise boardrooms, startup garages and university innovation precincts, from the CBD out to the bayside suburbs where he lives and works today.
The range is the point. He's led marketing inside global platforms, then taken the same discipline to founder-led builders, IT firms and professional services practices. He's worked with the institutions that shape the city's economy: its universities, its councils, its state government, and the community organisations and startup ecosystems growing around them.
That mix produces a particular kind of fractional CMO. Big-brand sophistication, startup scrappiness, and a working map of how Melbourne business actually operates: who buys on relationship, which markets run on reputation, and why the playbook that works in Sydney SaaS falls flat with a Peninsula builder.
Home base is Melbourne's south-east. The work runs city-wide and Australia-wide.
03 / The Victorian rooms
Proof you can check.
Universities, councils, state government, builders and community organisations across Victoria. Not logos bought with a sponsorship: rooms the work has actually been in.
04 / Local, actually
Why local still matters.
Most fractional CMO arrangements are entirely remote. Most of ours are too, until they shouldn't be.
A network you can borrow.
Twenty years of Melbourne relationships come with the engagement: specialists, agencies, advisors and operators, already vetted, already trusted.
Your timezone, your rhythm.
Decisions don't queue overnight. Reviews, standups and the quick calls that keep marketing moving all happen on Melbourne time.
05 / How it works
Strategy first. Always.
Every engagement opens with the Strategy Sprint: three weeks, fixed fee from $4,997, ending in a playbook you own. From there, choose your shape.
Strategy Sprint.
The three-week diagnostic. ICP, positioning, competitive analysis and a foundational playbook, built around your market's realities.
Fractional CMO.
Embedded leadership one to three days a week: coordinating your team, agencies and campaigns, owning the numbers. The full engagement →
Advisory & Coaching.
Your team runs the system; we review, steer and hold the standard, from $1,497/month. How it works →
Free tool
Weighing a fractional CMO against a full-time marketing hire? Get the true all-in cost for your budget: salary, super, ramp time, tools and management, in 60 seconds.
06 / Common questions
Frequently asked.
Melbourne rates mirror the national market: roughly $2,000 to $18,000 per month depending on days per week and scope. Our engagements typically run one to three days per week and every engagement starts with a fixed-fee Strategy Sprint from $4,997, so you see the strategy before committing to anything ongoing. The full breakdown is in our cost guide.
Yes. Cameron is based in Melbourne and works face to face where it helps: workshops, board sessions and key meetings. Day-to-day collaboration runs remote-first, which keeps engagements efficient for businesses anywhere in Australia.
Founder-led specialist businesses doing roughly $2-8M that grew on reputation and referrals: professional services firms, builders, fintechs, IT and security companies, and the councils and institutions building Melbourne's entrepreneur ecosystems.
An agency sells execution and fits strategy around it. This is the reverse: a strategy-led fractional CMO who diagnoses first, through a three-week Strategy Sprint, then leads whatever execution the strategy actually calls for. No retainer lock-in, and you own the strategy outright.
Yes. Melbourne is home base, not a boundary. Engagements run remote-first Australia-wide; the national fractional CMO page covers how that works, what it costs and what the first 90 days look like.
Melbourne-based. System-minded.
Three weeks, fixed fee, and a marketing strategy your business owns. In person where it helps, remote where it's faster.