Your creative work is excellent. But clients keep asking strategic questions you weren't built to answer. We embed into your team and handle the strategy layer, white-labelled under your brand.
We've operated inside agencies, built agencies, and served as the strategy arm for agencies that needed one. Here's a cross-section of recent engagements.
Integrated Agency
Advised ASX 100 and Fortune 100 brands on digital channel strategy, audience segmentation, and campaign architecture. Led a multi-channel political campaign across digital, social, and programmatic.
Influencer & Product Agency
Built the commercial pipeline, managed agency-client relationships, and led go-to-market strategy for products developed under the agency model.
Product Development
Managed cross-functional teams across UX, engineering, and marketing. Ran product sprint cycles, conversion optimisation, and growth experiments across multiple client products.
Full-Service Creative Agency
Helped bridge the gap between their brand and design capabilities and the broader marketing strategy their clients increasingly demanded.
Digital Agency
Delivered channel strategy, customer research, and conversion architecture that gave their creative and development teams a stronger strategic foundation to build on.
Branding Agency
Added a marketing strategy layer to their identity and positioning work. Helped their clients connect visual brand strategy to measurable acquisition and conversion outcomes.
Digital Agency
Helped expand client engagements from project-based builds into retained strategic relationships with clear commercial frameworks.
Every engagement began with a Strategy Sprint: a focused diagnostic that mapped the strategic gaps and built a clear plan for embedding a digital strategist into the agency team.
Creative agencies do exceptional work. Branding, design, web builds, campaigns. But more and more, clients are arriving with questions that sit outside the creative brief: which channels should we prioritise, how do we actually acquire customers, what does our conversion funnel look like, why is our marketing not translating into revenue.
If your agency is purely creative, those questions put you in an awkward position. You either give a surface-level answer, refer the client elsewhere, or lose the brief to a full-service agency that bundles strategy with execution. None of those outcomes are good for your business.
An embedded digital strategist solves this. We join your team on an ongoing basis, work under your agency brand, and handle the strategic layer your clients need. Customer research, channel strategy, positioning, conversion architecture, measurement frameworks. Your clients get the strategic depth they're asking for. Your agency gets a new revenue stream and a reason to retain clients longer. And we operate behind the scenes, so the relationship stays yours.
The strategic layer that sits between your creative output and your clients' commercial outcomes.
Fully branded strategy documents delivered in your agency templates, under your agency name. Channel recommendations, audience insights, funnel maps, and measurement plans your team can present directly to clients.
Briefs that give your creative team a strategic foundation. Not vague direction. Specific audience insights, channel context, messaging hierarchies, and conversion goals that make the creative work hit harder.
We join your client calls as part of your team. Discovery sessions, strategy presentations, quarterly reviews. We handle the strategic dialogue so your creative leads can focus on what they do best.
Clear KPIs and reporting structures that connect your agency's creative output to client business outcomes. No more guessing whether the work is performing. Hard numbers your clients can take to their board.
We map your clients' customer journeys end-to-end, identify where prospects drop off, and recommend specific interventions. The kind of analysis that turns a branding project into an ongoing engagement.
Strategy opens doors to bigger engagements. We help you scope, price, and pitch strategic services as a natural extension of your creative offering, turning one-off projects into long-term partnerships.
We audit your current service offering, review how you scope and pitch work, and identify the strategic questions your clients are already asking. We look at the briefs you're winning, the ones you're losing, and the ones where scope creep is happening because strategy wasn't part of the original engagement.
We set up the operating model: how we plug into your team, how deliverables flow, how we show up on client calls. Then we run the first strategic engagement with one of your clients. This is the proof of concept. Your team sees how it works, your client gets immediate value, and we refine the process together.
We operate as your agency's strategy department across your client portfolio. We attend client calls, deliver strategic work under your brand, and help you pitch and price strategy into new and existing engagements. The engagement scales with your pipeline.
Cameron has been a valuable sounding board and integral component into helping me get OneDAO off the ground. From providing feedback on our pitch deck, to prototyping designs for our MVP, he's helped move us forward in ways I'd struggle to do on my own.
Your clients want strategy. You don't have to build the department.
This is built for creative agencies that recognise the gap but aren't ready to fill it with a full-time hire.
They want to know which channels to invest in, how to structure their funnel, or why their marketing isn't converting. You give your best take, but it's not your core expertise and both sides know it.
Your creative work is stronger, but the other agency bundled strategy into the proposal and won. The pitch wasn't about quality. It was about scope. You need a way to match that scope without building an entirely new department.
You finish the rebrand, launch the website, or wrap the campaign, and then the client moves on. There's no strategic layer creating continuity. No reason for the engagement to extend into the next quarter.
Your pipeline doesn't support a $120K+ salary year-round, but the demand is there intermittently. You need strategic capability that scales with your workload, not a fixed cost you have to feed regardless of capacity.
We plug into your agency team and handle the strategic layer your clients need but you don't currently offer. That means customer research, channel strategy, positioning, conversion architecture, and measurement frameworks. We work under your brand, attend your client calls, and deliver strategy that makes your creative work hit harder.
A full-time strategist costs $120K to $180K+ in salary and benefits, and you need enough client work to keep them busy year-round. An embedded engagement gives you the same strategic capability on a flexible basis, scaling up or down with your pipeline. You get senior-level thinking without the permanent overhead or the risk of underutilisation.
No. We work entirely under your agency brand. We use your email, attend calls as part of your team, and deliver work in your templates. To your clients, we are your strategy department. The arrangement is completely white-labelled.
Creative agencies, design studios, branding firms, and web agencies that do excellent creative work but don't evaluate broader marketing functions like channel strategy, conversion optimisation, or customer acquisition architecture. If clients are asking you strategic questions you can't confidently answer, or you're losing briefs to full-service agencies, this is built for you.
It starts with a Strategy Sprint. We audit your current service offering, identify the strategic gaps your clients are asking for, and map out how an embedded digital strategist would integrate into your team and workflows. From there, we build an engagement structure that matches your pipeline.
Every engagement starts with a Strategy Sprint. A focused diagnostic where we audit your service offering, identify the strategic gaps, and map out how an embedded digital strategist integrates into your team. From there, most agencies move straight into an ongoing engagement.