The challenge.
OneDAO, a blockchain and cryptocurrency company, set out to streamline compliance, capital raising and shareholder management for widely-held companies. They had a serious technical product and a genuine market gap, but the story around the business hadn't caught up. The pitch deck was carrying too much weight, the brand was inconsistent, and the founders weren't yet showing up as credible voices in the space.
They partnered with rambert.co to strengthen their pitch deck, sharpen their brand strategy and attract investment from the right kind of capital.
Objectives.
- Provide fractional CMO services to lead the marketing function at OneDAO.
- Design pitch decks that made the investment case clear and compelling.
- Implement content marketing to increase online engagement and awareness.
- Develop a thought leadership strategy positioning the founders as industry experts.
- Enhance brand strategy and messaging for the target audience.
- Develop an investor marketing strategy to attract investment offers.
Our approach.
As fractional CMO, we ran the marketing function end-to-end. Setting the strategy, building the plan, and making sure it all tied back to what the business actually needed.
We built an investor marketing strategy from scratch. Identifying the right investor segments, writing the messaging, and running targeted outreach campaigns. We also redesigned the pitch deck to tell a tighter story and make the investment case impossible to ignore.
On the content side, we built out blog posts, articles and social content to grow awareness. We positioned the founders as credible voices in the space through published pieces, interviews and speaking spots. Brand messaging was rewritten to cut through the noise, and we pressure-tested the product strategy against what the market was actually asking for.
OneDAO didn't need more activity. They needed a coherent story, a sharper deck and a marketing engine that could carry the business in front of investors and customers at the same time.