Frameworks

Shiny object syndrome killing your startup? Three frameworks straight from the Valley.

When every new tool, channel, and tactic feels like the next breakthrough, your team stops shipping and starts chasing. Here is how to cut through the noise and recalibrate.

By Cameron Rambert · 2024 · 7 min read

How many podcasts before we decide it's not worth our time?

How many LinkedIn posts should we push to try and build an audience before we switch to another platform, like Twitter?

The answer? 100, minimum.

The Law of 100 strips away the ambiguity that comes with balancing the scope of work and ensuring you've done 'enough' to honestly and definitively say: this experiment works (or does not work). Try it, and you'll thank me later.

What tools, ideas, or frameworks have you found helpful in getting your team back on track?

Tweet me about your experience; I'd love to hear about it.

Need to recalibrate your team's focus?

Start with the free marketing diagnostic. It pinpoints where your marketing breaks down and what to fix first, so the next shiny object has something to be measured against. A Strategy Sprint turns that into a plan you can act on Monday.

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