Hiring a Head of Growth at Seed or Series A?

Here are four things most early-stage startup Founders get wrong when hiring their first growth hacker or Head of Growth:

The point of a growth hacker is to continually find, create or exploit under-priced channels and audiences.

That means when setting budgets their results can't yet be priced in.

If you want to do things the easy way, spend (ie; advertise) your way to PMF.

If you want to do things the predictable way, hire a marketer.

If you want to create results disproportionate to your investment, use a growth hacker.

But do them a favour:

Give them enough autonomy, resources and time to go and find and test the highest points of leverage in which you can exploit.

In a profession with ever-changing variables, discovery and experimentation are the only constants.

Hiring a Head of Growth? Know the problem first.

Before you write the job ad, take the free marketing diagnostic. It finds the layer where your marketing problem starts and tells you what to fix first, so you hire for the problem you have. A Strategy Sprint can then define the role, or show that a fractional leader gets you further, faster.