The Challenge
OneDAO, a blockchain and cryptocurrency company, aimed to streamline compliance, capital raising, and shareholder management for widely-held companies. They partnered with rambert.co to strengthen their pitch deck, brand strategy and attract investments from interested parties.
Objectives
- Provide fractional CMO services to lead the marketing function at OneDAO
- Design pitch decks that made the investment case clear and compelling
- Implement content marketing to increase online engagement and awareness
- Develop a thought leadership strategy for the founders as industry experts
- Enhance brand strategy and messaging for the target audience
- Develop an investor marketing strategy to attract investment offers
Our Approach
As fractional CMO, we ran the marketing function end-to-end — setting the strategy, building the plan, and making sure it all tied back to what the business actually needed.
We built an investor marketing strategy from scratch — identifying the right investor segments, writing the messaging, and running targeted outreach campaigns. We also redesigned the pitch deck to tell a tighter story and make the investment case impossible to ignore.
On the content side, we built out blog posts, articles, and social content to grow awareness. We positioned the founders as credible voices in the space through published pieces, interviews, and speaking spots. Brand messaging was rewritten to cut through the noise, and we pressure-tested the product strategy against what the market was actually asking for.
Results
The content and digital strategy brought a clear lift in engagement — more eyeballs, more conversations, and more interest from the people who mattered.
The investor marketing work landed multiple investment offers — proof that the positioning and outreach were hitting the right notes.
With refreshed brand messaging, OneDAO finally had a clear, consistent story — one that resonated with both investors and the end-users they were building for.