Challenge

OneDAO, a blockchain and cryptocurrency company, aimed to streamline compliance, capital raising, and shareholder management for widely-held companies. They partnered with Rambert.co to strengthen their pitch deck, brand strategy and attract investments from interested parties.

Objectives

• Provide fractional CMO services to lead and guide the marketing function at OneDAO
• Develop an engaging UX/UI design using Figma for the OneDAO platform
• Design and support the creation of compelling pitch decks to effectively communicate OneDAO's value proposition
• Implement content marketing initiatives to increase online engagement, interest, and awareness
• Provide copywriting and content editing services to ensure consistent and impactful messaging
• Develop a thought leadership strategy for the founders to position them as industry experts
• Enhance brand strategy and messaging to effectively communicate the value of OneDAO's platform
• Offer product strategy and roadmap support to align OneDAO's offerings with market demands
• Manage contractors involved in marketing activities
• Develop a lead generation strategy to drive qualified leads for potential customers
• Design and produce sales documentation to support the sales process

Approach

Rambert.co implemented a comprehensive approach to address OneDAO's marketing challenges and achieve their objectives

• Fractional CMO Services: Rambert.co provided strategic guidance and leadership as a fractional Chief Marketing Officer, overseeing and directing the marketing function at OneDAO. This involved developing and implementing a holistic marketing plan aligned with the company's goals
• Figma UX/UI Design: Rambert.co utilized Figma, a collaborative design tool, to create an engaging user experience (UX) and user interface (UI) design for the OneDAO platform. This involved designing intuitive and visually appealing interfaces that enhanced the user journey
• Investor Marketing / Attraction: Rambert.co developed an investor marketing strategy to attract potential investors to OneDAO. This included identifying target investor groups, crafting compelling messaging, and implementing targeted outreach campaigns to generate interest and secure investment offers
• Pitch Deck Design, Support, and Feedback: Rambert.co provided comprehensive support in designing and refining pitch decks for OneDAO. This involved creating visually appealing and persuasive presentations, providing feedback and suggestions, and ensuring the pitch decks effectively communicated OneDAO's value proposition
• Content Marketing: Rambert.co implemented content marketing initiatives to increase online engagement, interest, and awareness for OneDAO. This included developing engaging blog posts, articles, and social media content that showcased the company's expertise, industry insights, and thought leadership
• Copywriting and Content Editing: Rambert.co provided professional copywriting and content editing services to ensure consistent and impactful messaging across all marketing materials. This included refining website copy, email campaigns, whitepapers, and other written content
• Thought Leadership Strategy for Founders: Rambert.co devised a thought leadership strategy for the founders of OneDAO, positioning them as industry experts. This involved leveraging various channels, such as articles, interviews, and speaking engagements, to share their insights and expertise
• Brand Strategy and Messaging: Rambert.co refined OneDAO's brand strategy and messaging to effectively communicate the value of their platform. This included clarifying the brand's positioning, core values, and unique selling points to resonate with the target audience
• Product Strategy and Roadmap Support: Rambert.co provided support in developing OneDAO's product strategy and roadmap. This involved conducting market research, analyzing industry trends, and aligning product offerings with market demands to ensure future growth and competitiveness
• Contractor Management: Rambert.co managed contractors involved in marketing activities, ensuring timely delivery of tasks, maintaining quality standards, and fostering effective collaboration
• Lead Generation Strategy: Rambert.co developed a lead generation strategy to drive qualified leads for potential customers. This involved identifying target audiences, implementing lead capture mechanisms, and nurturing leads through targeted campaigns and personalised communications
• Sales Documentation Design and Production: Rambert.co designed and produced sales documentation, such as brochures, sales sheets, and presentations, to support the sales process. These materials were crafted to effectively communicate OneDAO's value proposition and product offerings to potential customers

Results

The collaboration between OneDAO and Rambert.co resulted in the following outcomes

• Demonstrable Increase in Online Engagement, Interest, and Awareness: Rambert.co's content marketing initiatives and digital strategies led to a noticeable increase in online engagement, generating interest and awareness for OneDAO's platform among the target audience
• Attracted Multiple Investment Offers: The investor marketing strategy implemented by Rambert.co successfully attracted the attention of potential investors, resulting in multiple investment offers for OneDAO. This demonstrated the effectiveness of the approach in positioning OneDAO as an attractive investment opportunity
• Significantly Improved Product and Brand Messaging: Through the refined brand strategy and messaging, OneDAO achieved improved clarity and consistency in their product and brand communication. This allowed them to effectively articulate their value proposition to their target audience and stakeholders

Conclusion

Through the collaboration with Rambert.co OneDAO experienced significant growth and progress in their marketing and branding efforts. The comprehensive approach implemented by Rambert.co including fractional CMO services, Figma UX/UI design, investor marketing, pitch deck support, content marketing, thought leadership strategies, brand strategy refinement, product roadmap support, contractor management, lead generation, and sales documentation, yielded notable results. OneDAO attracted multiple investment offers, achieved improved product and brand messaging, and generated increased online engagement, interest, and awareness. This collaboration played a crucial role in positioning OneDAO as a leader in the blockchain, cryptocurrency, and DeFi industry and driving their growth in the market