Twitter

Producing Twitter's B2B Case Studies with the World's Biggest Brands

Client

Twitter

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‍Our Role

Content Production

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Industry

AdTech

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Company size

2500— 10,000 employees

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Services we provided

  • Case Study Copywriting
  • Content Design and Research Strategy
  • Interviewing Case Study Participants
  • Stakeholder Management
  • Case Study Copywriting

Challenge

As Twitter Business launched a new suite of Advertising products, they needed to showcase the success stories of their biggest advertisers in the South Asia and MENA regions. Twitter partnered with Rambert.co, a leading marketing agency, to create compelling case studies that would highlight the impact and effectiveness of their advertising solutions.

Objectives

  • Demonstrate the effectiveness of Twitter's Advertising products for South Asia and MENA advertisers.
  • Showcase real-world success stories to inspire and attract new advertisers.
  • Position Twitter as a valuable platform for driving business results in the region.

Approach

Rambert.co took a comprehensive approach to fulfill the objectives of the case study project. The following steps were undertaken

  • Case Study Copywriting: Rambert.co's experienced copywriters crafted engaging narratives that highlighted the unique challenges faced by each advertiser and how Twitter's advertising solutions helped them overcome those challenges.
  • Content Design and Research Strategy: Rambert.co developed a strategic approach to content design, ensuring that the case studies were visually appealing, easy to digest, and aligned with Twitter's branding guidelines.
  • Insight Generation: Leveraging their expertise, Rambert.co developed a systematic process for generating valuable insights from the data and information available. This helped to provide meaningful context and depth to the case studies.
  • Interviewing Case Study Participants: Rambert.co conducted in-depth interviews with the case study participants, who were senior executives at Fortune 500 companies. These interviews allowed for a deeper understanding of their experiences, results, and perspectives.
  • Stakeholder Management: Rambert.co collaborated closely with stakeholders at Twitter, the partner research agency, and partnered media agencies responsible for major advertising accounts. Effective coordination ensured smooth communication and seamless project execution.

Results

The collaboration between Twitter, Rambert.co, and various stakeholders yielded outstanding results

  • A Dozen High-Profile Case Studies: Within the first month, Rambert.co successfully produced a collection of twelve impactful case studies. These showcased the achievements, strategies, and measurable results of Twitter's biggest advertisers in South Asia and MENA.
  • Case Study Production System: Beyond the initial engagement, Rambert.co's work established a robust and sustainable case study production system. This system allows Twitter to continue generating compelling success stories that support their ongoing advertising efforts.

Conclusion

Through their partnership with Rambert.co, Twitter was able to effectively showcase the success stories of their major advertisers in the South Asia and MENA regions. 

The case studies created by Rambert.co not only demonstrated the value of Twitter's advertising products but also positioned Twitter as a platform that drives tangible business results for advertisers in the region. 

The collaboration resulted in a collection of high-quality case studies and a sustainable production system that will continue to benefit Twitter's advertising initiatives in the long run

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