The Challenge
Twitter Business was launching a new suite of Advertising products and needed to prove they worked — with real stories from their biggest advertisers across South Asia and MENA. They brought in rambert.co to produce the case studies.
Objectives
- Prove Twitter's new Ad products delivered results for South Asia and MENA advertisers
- Showcase real-world success stories to inspire and attract new advertisers
- Position Twitter as the go-to platform for business results in the region
Our Approach
We wrote each case study from scratch — interviewing advertisers, pulling out the specific challenges they faced, and showing how Twitter's products moved the needle.
Every case study was designed to Twitter's brand standards — clean, scannable, and backed by data. We built a repeatable research process to pull the numbers that mattered.
We interviewed senior executives at Fortune 500 companies to get their first-hand accounts. We coordinated across Twitter's internal teams, research agencies, and media partners to keep production moving.
Results
In the first month, we shipped twelve finished case studies — each one telling the story of a major advertiser's results on the platform.
More importantly, we left Twitter with a production system they could run without us — a repeatable process for turning advertiser wins into published case studies.