Hiring a Head of Growth for Your Seed or Series A Startup? Read This First

Here are four things most early-stage startup Founders get wrong when hiring their first growth hacker or Head of Growth:

• They equate "hacking" with taking "shortcuts"
• They confuse growth with marketing
• They think it's an excuse to do things cheaply.
• They want to know the ROI before committing to the investment

The point of a growth hacker is to continually find, create or exploit under-priced channels and audiences.

That means when setting budgets their results can't yet be priced in.

If you want to do things the easy way, spend (ie; advertise) your way to PMF.

If you want to do things the predictable way, hire a marketer.

If you want to create results disproportionate to your investment, use a growth hacker.

But to them a favour:

Give them enough autonomy, resources and time to go and find and test the highest points of leverage in which you can exploit.

In a profession with ever-changing variables, discovery and experimentation are the only constants.

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