Build systematic, data-driven growth for your business
We help Australian businesses in FinTech, Cybersecurity, and high-growth tech develop repeatable acquisition strategies that compound. My team and I partner with founders and marketing leaders to turn growth from a guessing game into a measurable, predictable engine.
What growth marketing really means
Growth marketing isn't just paid ads or SEO in isolation. It's a systematic approach to acquiring customers at scale, built on three pillars: relentless experimentation, data-driven decision making, and full-funnel thinking. My team and I don't believe in vanity metrics. We care about unit economics, CAC payback, and revenue per customer — the metrics that matter for sustainable growth.
Traditional marketing focuses on brand awareness and demand generation in silos. Growth marketing thinks differently. We obsess over the entire customer journey — from first awareness through retention and expansion. Every channel, tactic, and message is tested, measured, and optimized based on its impact on revenue and growth metrics.
For Series A-C startups and scale-ups hitting growth plateaus, this approach is critical. You've found product-market fit, or you're close. Now you need a systematic way to acquire customers profitably. That's where my team and I come in. We audit your current state, identify your biggest growth levers, and build a channel strategy that scales.
Our growth marketing framework
We follow a proven methodology that moves from diagnosis to execution to optimization. Every step builds on data and real market feedback.
Audit & Diagnosis
We conduct a comprehensive review of your current marketing tech stack, channel performance, customer acquisition costs, and go-to-market strategy. This gives us the baseline we need to identify opportunities.
Strategy Sprint
A 3-week intensive engagement where my team and I work alongside your leadership to define growth priorities, identify your biggest opportunity areas, and build a clear roadmap. This is where alignment happens.
Channel Strategy
We design a multi-channel acquisition strategy tailored to your business model, target customer, and competitive landscape. This might include paid acquisition, content & SEO, product-led growth, or strategic partnerships.
Implementation & Testing
My team and I execute the strategy, running rapid experiments across channels. We test messaging, targeting, creative, channels, and more — always measuring impact against your growth goals.
Measurement & Analytics
We establish proper attribution, set up dashboards, and track the metrics that matter. This gives you visibility into what's working, what isn't, and where to double down.
Optimization & Scaling
Based on data, we continuously refine channels, improve CAC, extend LTV, and scale what works. Growth is a continuous process, not a one-time project.
What we cover
My team and I bring expertise across the full spectrum of growth marketing disciplines. We don't claim to be specialists in everything, but we know what we're doing across these areas.
Paid Acquisition
Google, LinkedIn, Facebook, and programmatic advertising. We set up proper tracking, optimize campaigns for efficiency, and scale channels that deliver CAC below your target.
SEO & Content
Keyword research, content strategy, technical SEO, and link building. We build content engines that rank for high-intent keywords and drive sustainable organic traffic.
Conversion Rate Optimization
Website optimization, funnel analysis, and A/B testing. Sometimes the biggest growth wins come from improving conversion rates, not acquiring more traffic.
Email & Lifecycle Marketing
Segmentation, automation, and nurture sequences. We design lifecycle strategies that maximize LTV and turn customers into advocates.
Analytics & Attribution
GA4 configuration, dashboard design, and multi-touch attribution. You can't improve what you don't measure. We establish proper tracking and reporting.
Brand Positioning
Value proposition development, messaging strategy, and competitive positioning. Strong positioning makes every marketing dollar go further.
Who this is for
You're a good fit if...
Frequently asked questions
A Strategy Sprint is a 3-week intensive engagement where my team and I work with your leadership to diagnose your current state, identify growth opportunities, and build a clear roadmap. It's perfect for teams that need clarity and alignment before execution. Ongoing consulting is longer-term engagement where we actually execute the strategy, run experiments, and help you build your growth engine. A Sprint often leads to consulting, but you can do either independently.
This depends on your baseline and what we're measuring. Some improvements (like website optimization or campaign efficiency) can show results within 4-8 weeks. Larger channel expansion or new content strategies take 3-6 months to demonstrate real traction. The most important thing is that we establish clear KPIs upfront and track progress consistently. We're not interested in vanity metrics — we care about revenue impact and sustainable unit economics.
Generally, no. If you're still searching for product-market fit, you need a different kind of help — likely customer development and product strategy before growth marketing. My team and I are most effective when you have a repeatable product, happy customers, and the challenge is scaling acquisition. That said, if you're close to PMF and want to start building your GTM strategy early, let's talk.
My team and I have deep expertise in FinTech, Blockchain & Digital Assets, Cybersecurity, Social Impact, Banking & Finance, and Professional Services. These sectors share complexity — regulatory nuance, longer sales cycles, sophisticated buyer personas — that requires specialized knowledge. We've worked across these spaces extensively and understand the playbooks that work. We're not a good fit if you're looking for generalist B2C e-commerce expertise or consumer product growth.
We measure success against the business outcomes that matter to you — typically revenue, customer acquisition cost (CAC), lifetime value (LTV), and growth rate. My team and I set clear KPIs at the start of every engagement and report transparently against them. We don't believe in vanity metrics like impressions or clicks. We care about whether the work we're doing moves your growth needle in a profitable way.
No. Anyone who guarantees specific growth numbers is selling you snake oil. What my team and I can guarantee is rigorous strategy, disciplined execution, and honest measurement. We can tell you where the biggest opportunities are, run well-designed experiments, and help you allocate your budget smartly. But market conditions, product maturity, competitive dynamics, and execution all play a role. We promise to work harder than anyone else and be transparent about what's working and what isn't.
Ready to build systematic growth?
It always starts with a Strategy Sprint. My team and I will work with you for 3 weeks to diagnose your situation, identify your biggest growth opportunities, and build a clear roadmap forward.
Book a Strategy Sprint