Fractional Head of Growth

Turn scrappy experiments into growth engines with a Fractional Head of Growth.

Not an agency running campaigns. Not a growth hacker chasing hacks. An embedded growth leader who builds the systems, runs the experiments, and compounds your pipeline. Without the full-time hire.

Book a Strategy Sprint or get in touch

Track record

Where We've Driven Growth

We work across industries, team sizes, and growth stages. Here's a cross-section of recent engagements:

SaaS / Product

Led product-led growth for an internal SaaS product from customer discovery through launch. Ran fortnightly experiment sprints, built acquisition funnels, and tracked pirate metrics across a 20-person international team.

Blockchain

Head of Growth Operations for a blockchain concept incubator. Built the growth function from zero: clarified positioning, shipped an MVP with an offshore team, developed the GTM strategy, and helped secure accelerator acceptance.

Consumer WebApp

Grew the user base 3x in three months through organic acquisition experiments. Introduced a new revenue model and ran an investor marketing campaign that attracted Series A interest.

Digital Assets

Designed the go-to-market strategy and acquisition funnels for a digital assets exchange, including offer positioning and product marketing in a heavily regulated market.

Startup Ecosystem

Growth mentor and advisor to the Melbourne portfolio of early-stage companies. Coached founders on customer discovery, growth strategy, and go-to-market planning across multiple cohorts.

Every engagement began with a Strategy Sprint: a focused diagnostic that identified the highest-impact growth levers and built momentum from day one.

The model

What is a Fractional Head of Growth?

A Head of Growth is a cross-functional leader who owns outcomes across the entire funnel: acquisition, activation, retention, and revenue. Not a marketing manager with a broader title. A growth leader sits between departments, blending marketing, product, and data into a single, experiment-driven engine. They identify the underowned gaps in your customer journey, build systems to close them, and run rapid tests to find what compounds.

You've built something people want, but growth is still inconsistent. You're spending on channels without knowing what's actually working. A fractional Head of Growth closes that gap: senior cross-functional leadership and operational rigour, without the $250K+ salary or equity commitment.

The scope

What a Head of Growth Covers

Beyond acquisition strategy, a fractional Head of Growth covers the operational gaps that keep startups and scale-ups from compounding.

Growth Systems

  • Experiment pipeline & prioritisation
  • Tracking, attribution & dashboards
  • Lifecycle & retention automation
  • Growth model & unit economics

Acquisition

  • Channel testing & selection
  • Funnel architecture & conversion
  • Paid, organic & product-led motions
  • Go-to-market planning

Team & Exec

  • Coach junior growth marketers
  • Run weekly growth meetings
  • Founder & board advisory
  • Hire contractors & specialists

Optimisation

  • Conversion rate experiments
  • Landing page & offer testing
  • Retention & activation loops
  • Agency & vendor accountability

Deliverables

What You Get

Growth Model & Roadmap

A data-driven growth model mapping your funnel from first touch to revenue. Plus a 90-day experiment roadmap ranked by expected impact and effort. Reviewed and updated as we learn.

Experiment Pipeline

A structured backlog of growth experiments, each with a hypothesis, success metric, and timeline. We run 3 to 5 experiments per sprint, kill what doesn't work, and double down on what does.

Channel Playbooks

We pick the 2 to 3 channels with the highest leverage for your stage, then build the playbooks, set the cadence, and run execution until the system compounds without us.

Positioning & Messaging

One clear message your team can deliver without a script. We pressure-test positioning against competitors, run it through sales conversations, and refine until it sticks.

Growth Dashboards

Weekly and monthly dashboards your leadership team will actually read: pipeline velocity, CAC, LTV, experiment win rate, and channel attribution. Investor-ready when you need them.

Team & Vendor Oversight

Your agencies and contractors report to us. We set KPIs, review output, renegotiate when needed, and cut what isn't working. No more paying retainers for activity without results.

Process

How It Works

1

Diagnostic & Growth Audit

Weeks 1 to 2. We map your entire growth model: current channels, conversion rates, unit economics, team capabilities, and competitive landscape. We talk to your founders, sales team, and customers. By the end, we know exactly where the leverage is.

2

Strategy & First Experiments

Weeks 2 to 4. We deliver your growth strategy: channel prioritisation, experiment roadmap, positioning, and a 90-day execution plan. But we don't just advise. We launch the first experiments immediately. Early wins that validate the model and build momentum.

3

Embedded Growth Leadership

Ongoing. We become your growth leader. Weekly experiment reviews, pipeline check-ins, team coaching, and continuous optimisation based on real data. A strategic partner who lives in your business and compounds results over time.

"Cameron has been a valuable sounding board and integral component into helping me get OneDAO off the ground. From providing feedback on our pitch deck, to prototyping designs for our MVP, he's helped move us forward in ways I'd struggle to do on my own."

Aneesha Varghese-Cowan, Founder, OneDAO

You don't need a bigger team. You need a growth system.

Is this you?

Who This Is For

You need a fractional Head of Growth if any of these resonate:

You've got traction, but growth is inconsistent. Some months are strong, others are quiet. There's no repeatable system behind the numbers. You need someone who can identify what's actually working and build a machine around it.

You're spending on channels but can't see what's converting. Paid ads, content, partnerships. Money is going out but there's no attribution, no experiment framework, and no one connecting spend to pipeline.

Growth is still founder-led. You're running the experiments yourself between product calls and investor updates. Nobody owns the growth function, and the backlog of things to test keeps growing.

A full-time hire doesn't make sense yet. Senior growth leaders cost $250K+ before equity. You need the thinking and the execution now, but the full-time commitment doesn't fit your stage.

Common questions

Frequently Asked Questions

A Head of Growth owns outcomes across the full customer funnel: acquisition, activation, retention, and revenue. They work cross-functionally, sitting between marketing, product, sales, and data to find the highest-leverage growth opportunities. Day to day, that means building experiment pipelines, designing acquisition systems, setting up tracking and attribution, coaching teams, and running rapid tests to find what compounds. The fractional model means you get this senior leadership embedded in your business two to four days a week, without the full-time salary.

It depends on your stage and complexity. Most engagements range from 15 to 30 hours per week. This typically includes: growth strategy sessions, experiment design and review, team management, and hands-on work on high-leverage initiatives. We scale hours based on your needs. Early-stage companies might run 15 to 20 hours per week; companies with larger teams typically run 25 to 35.

Not necessarily. Pre-PMF is actually when the right growth thinking matters most. We help you design the experiments that validate your market, find your first channels, and build the feedback loops that tell you whether you're converging on fit. What we won't do is pour fuel on a fire that isn't lit yet.

Most engagements are 6 to 12 months. The first 8 to 12 weeks are about building the growth infrastructure: experiment frameworks, tracking, quick wins, and team alignment. Months 3 to 12 are about scaling what works and compounding results. Some clients transition to a full-time hire (we help recruit); others continue on a reduced cadence as we shift to advisory.

It always starts with a Strategy Sprint. Whether you're exploring fractional growth leadership or just want clarity on your growth model, the sprint is where it begins. We conduct a deep-dive audit of your business, competitive landscape, and current growth state. We deliver a clear, actionable strategy and show you what's possible. From there, we discuss whether a fractional engagement makes sense.

Ready to work with a Fractional Head of Growth?

Every engagement starts with a Strategy Sprint: a 2-3 week deep-dive where we audit your growth model, map your funnel, prioritise your experiments, and deliver a clear roadmap. From there, most clients move straight into ongoing execution.

Start with a Strategy Sprint or get in touch