Embed my team and me in your business to build your marketing engine, lead execution, and drive measurable growth. Not a consultant who drops off a deck. Real, hands-on leadership.
Book a Strategy Sprint →A fractional CMO is a seasoned Chief Marketing Officer who embeds directly into your team on a part-time or project basis. Unlike a traditional marketing consultant or agency, my team and I take ownership of your entire marketing function. We're not here to advise from the sidelines — we're here to lead, execute, and deliver results alongside your team.
This model has emerged as the pragmatic answer to a real problem: scaling startups between Seed and Series B have desperately outgrown founder-led marketing, but can't justify the $350K+ cost of a full-time CMO. A fractional CMO bridges that gap. You get enterprise-grade strategic leadership, channel expertise, and operational rigour without the equity or salary commitment. We work with your existing team and agencies, holding them accountable and amplifying their impact.
Whether you're struggling to move beyond vanity metrics, need someone to own your go-to-market strategy, or want to scale revenue through product-market fit, my team and I provide the strategic capability and hands-on execution that venture-backed teams need. We've worked with founders who grew from $0–$100M revenue, navigated multiple funding rounds, and built marketing functions from scratch. We bring that experience to your team.
We conduct a comprehensive audit of your current marketing state, define your positioning, set growth targets, and build a rolling 12-month roadmap. This isn't theoretical — it's aligned to your revenue goals and built to execute.
From hiring to structure to workflow, we help you build a high-performing marketing team. We mentor your team, establish clear KPIs, and create accountability systems that actually drive results.
We evaluate which channels matter most for your business — whether that's paid advertising, content, community, partnerships, or product-led growth. We build the playbooks and ensure disciplined execution across your chosen channels.
Clarity on who you are, why you matter, and why customers should care. We develop compelling messaging frameworks, value propositions, and brand positioning that resonates with your target market.
We audit and optimise your marketing technology stack, implement systems for lead tracking and attribution, and establish processes that reduce busywork so your team can focus on high-impact work.
Monthly dashboards that show what matters: pipeline contribution, customer acquisition cost, lifetime value, and revenue impact. No vanity metrics. Just accountability.
We help you tell the marketing story to your board and investors. Regular updates on progress against goals, competitive positioning, and market opportunities that matter to capital providers.
If you work with agencies or vendors, we manage those relationships, hold them accountable, negotiate better terms, and ensure they're aligned to your actual business needs.
We dive deep into your business: current marketing state, revenue model, competitive landscape, existing channels, team capabilities, and growth ambitions. We talk to your founders, sales team, and customers. By the end of this phase, we have a clear picture of what's working, what's broken, and what needs to change.
We deliver your marketing strategy: positioning, channel prioritisation, messaging, and a 90-day execution plan. But we don't just advise — we implement quick wins immediately. These aren't band-aids; they're strategic moves that build momentum and prove the approach works.
We embed into your team structure and become your marketing leader. Regular cadence of strategy sessions, execution reviews, weekly check-ins with your team, and ongoing optimisation based on performance data. You have a strategic partner who lives in your business.
You need a fractional CMO if any of these resonate:
You've raised funding, but marketing is still founder-led. Your founders are stretched thin, and marketing strategy keeps getting deprioritised. You need someone to own this function so your team can focus on product and operations.
Your agency isn't delivering. You're paying for monthly retainers, but results are inconsistent and nobody's really accountable. You need someone inside your organisation who can hold them to account and drive real performance.
You're growing, but your marketing has no strategy. You're seeing revenue growth, but you can't explain why or replicate it consistently. There's no coherent go-to-market strategy — just tactics. You need strategic direction.
You want to scale acquisition, not just hope it happens. You've found product-market fit. Now you need to systematically build a repeatable, efficient customer acquisition engine. That requires strategic leadership and operational discipline.
You can't justify a full-time CMO salary. You know you need CMO-level expertise, but hiring a full-time executive on a $350K+ salary just doesn't make sense at your current scale. A fractional model gives you the expertise without the overhead.
You need someone to build your first real marketing team. You're ready to expand beyond freelancers and contractors. You need help designing the team structure, hiring the right people, and establishing processes that scale.
We've spent years building marketing functions in high-growth, technically complex sectors. Here's where we add the most value:
Building trust, communicating regulatory complexity, and scaling acquisition in a crowded market. We understand the challenges of marketing financial products to both consumers and institutions.
Navigating a technical and regulatory landscape, communicating token economics, and building community. We know how to market in this space without hype or missteps.
Selling complex solutions to security-conscious buyers. We understand technical positioning, competitive differentiation, and how to articulate value in a crowded market.
Mission-driven companies need a different approach to marketing. We help social impact organisations communicate their mission, build stakeholder trust, and scale sustainably without compromising values.
Complex regulatory environments, institutional buyers, and brand trust are paramount. We've built growth strategies for fintech and banking companies navigating compliance and competitive pressures.
B2B services, long sales cycles, and relationship-driven business. We understand thought leadership, positioning, and how to build authority in professional sectors.
A marketing agency is typically task-focused: they run campaigns, produce content, manage ads. They're not accountable for overall marketing strategy or business results. A fractional CMO owns the entire marketing function. My team and I are responsible for strategy, execution, team management, and revenue impact. We work alongside your existing agencies, vendors, and team — we don't replace them. We actually make them more effective by ensuring they're aligned to a coherent strategy.
It depends on your stage and complexity. Most engagements range from 15–30 hours per week. This typically includes: weekly strategy/planning sessions, execution leadership, team management, and direct work on high-impact initiatives. We scale hours based on your needs. Early stage companies might run 15–20 hours per week; companies with larger marketing teams or more complex go-to-market typically run 25–35 hours per week.
That's actually ideal. We embed as your marketing leader and work alongside your existing team. We mentor your marketers, set strategic direction, establish accountability, and make your team more effective. We're not here to replace anyone — we're here to lead, strategise, and ensure everything is aligned and driving results.
Most engagements are 12+ months. The first 3 months are foundation-building: strategy, quick wins, team alignment. Months 4–12 are about scaling and optimising. After 12 months, some clients hire a full-time CMO (we usually help recruit); others continue on a reduced retainer as we shift to advisory work. The right engagement length depends on your goals and trajectory.
It always starts with a Strategy Sprint. Whether you're exploring fractional CMO or just want clarity on your marketing, the sprint is where it begins. During the sprint, we conduct a deep-dive audit of your business, competitive landscape, and current marketing state. We deliver a clear, actionable marketing strategy and show you what's possible. From there, we discuss whether a fractional engagement makes sense.
Whether you're exploring fractional CMO or just want clarity on your marketing, the sprint is where it begins. In 2–3 weeks, we conduct a comprehensive audit of your business, define your positioning, prioritise your channels, and deliver a clear roadmap. You'll know exactly what's possible and how we can help.
Book a Strategy Sprint →