Fractional CMO

Build a marketing department from the inside with a Fractional CMO.

Not an agency. Not a consultant. An embedded marketing leader who builds the engine, leads the team, and drives growth. Without the full-time hire.

Book a Strategy Sprint or get in touch

Track record

Where We've Made an Impact

We work across industries, team sizes, and product maturities. Here's a cross-section of recent engagements:

Consumer WebApp

Quadrupled social media audience, introduced a new revenue model, and ran an investor marketing campaign that attracted Series A interest.

Digital Assets

Led offer design, go-to-market strategy, and product marketing for a crypto exchange navigating complex regulatory and competitive terrain.

Cybersecurity

Stepped in as Acting CMO alongside a 24-person marketing department. Streamlined operations, sharpened the value proposition, and contributed to a rapidly growing YouTube channel.

Web3 / GameFi

Navigated complex brand and positioning work for a DAO-governed NFT marketplace, including event activations, sentiment analysis, and new product launches across multiple use cases.

Construction

Led brand architecture, stakeholder planning, and product go-to-market strategy during significant growth and complex identity change.

Every engagement began with a Strategy Sprint: a focused diagnostic that identified the highest-impact opportunities and built momentum from day one.

The model

What is a Fractional CMO?

Not a consultant who drops off a deck. Not an agency running campaigns in a silo. We embed directly in your business and own the entire marketing function: strategy, execution, team, results. You've outgrown founder-led marketing but a $350K+ full-time CMO doesn't make sense yet. A fractional CMO closes that gap. Senior leadership and operational rigour, without the salary or equity commitment.

The scope

What Else Can a Fractional CMO Do?

Beyond core strategy and execution, a fractional CMO covers the operational gaps that slow growing businesses down.

Build Systems

  • Capture & prioritise ideas
  • Deploy content engines
  • Create marketing scorecards
  • Marketing automation design

Set Strategy

  • Map the customer journey
  • Clarify product messaging
  • Marketing funnel design
  • Brand messaging development

Exec. Support

  • Executive marketing advisory
  • Coach junior marketing staff
  • Run GrowthOps meetings
  • Find & interview contractors

Quality Control

  • Sanity check your work
  • Get idea & content feedback
  • Bulletproof marketing briefs
  • Hold agencies accountable

Deliverables

What You Get

Strategy & Roadmap

A 90-day execution plan and rolling 12-month roadmap, with quarterly milestones tied to revenue, not vanity metrics. Reviewed and updated monthly as we learn what's working.

Team Leadership

We run your marketing team. Weekly standups, clear briefs, structured feedback loops, and accountability. If you need to hire, we write the roles, run the process, and onboard.

Channel Execution

We pick the 2–3 channels that will actually move your pipeline, then build the playbooks, set the cadence, and run execution until the system holds without us.

Positioning & Messaging

One clear message your team can deliver without a script. We pressure-test positioning against competitors, run it through sales conversations, and refine until it sticks.

Reporting That Reaches the Board

Monthly dashboards your leadership team will actually read: pipeline, CAC, LTV, and revenue attribution. Plus investor-ready updates when you need them.

Agency & Vendor Oversight

Your agencies report to us. We set KPIs, review output, renegotiate when needed, and cut what isn't working. No more paying retainers for activity without results.

Process

How It Works

1

Discovery & Audit

Weeks 1–2. We dive into your business: current marketing state, revenue model, competitive landscape, team capabilities, and growth ambitions. We talk to your founders, sales team, and customers. By the end, we have a clear picture of what's working, what's broken, and what needs to change.

2

Strategy & Quick Wins

Weeks 2–4. We deliver your marketing strategy: positioning, channel prioritisation, messaging, and a 90-day execution plan. But we don't just advise. We implement quick wins immediately. Strategic moves that build momentum and prove the approach works.

3

Embedded Leadership

Ongoing. We become your marketing leader. Regular strategy sessions, execution reviews, weekly check-ins with your team, and ongoing optimisation based on performance data. A strategic partner who lives in your business.

"Cameron understood the complex nature of our product, business model and market, and was able to distill everything down into its essence. He's now helping us with setting the marketing strategy, and training current and future marketers as we plan to double our team."

Scott, CEO, itGenius

You need CMO thinking, not a CMO salary.

Is this you?

Who This Is For

You need a fractional CMO if any of these resonate:

Marketing is still founder-led. You've raised capital, hired product and engineering, but marketing strategy keeps falling to whoever has time. Nobody owns it.

You're paying agencies but can't see results. Monthly retainers, activity reports, no accountability. You need someone inside the business who can tell you whether to keep them or cut them.

Revenue is growing, but you can't explain why. No repeatable go-to-market. No channel attribution. If your top salesperson left tomorrow, you wouldn't know how to replace the pipeline.

$350K+ for a full-time exec doesn't make sense yet. But the gap between where you are and where you need to be isn't getting smaller.

Common questions

Frequently Asked Questions

A marketing agency is typically task-focused: they run campaigns, produce content, manage ads. They're not accountable for overall marketing strategy or business results. A fractional CMO owns the entire marketing function. My team and I are responsible for strategy, execution, team management, and revenue impact. We work alongside your existing agencies, vendors, and team. We don't replace them. We actually make them more effective by ensuring they're aligned to a coherent strategy.

It depends on your stage and complexity. Most engagements range from 15–30 hours per week. This typically includes: weekly strategy and planning sessions, execution leadership, team management, and direct work on high-impact initiatives. We scale hours based on your needs. Early stage companies might run 15–20 hours per week; companies with larger marketing teams typically run 25–35.

That's actually ideal. We embed as your marketing leader and work alongside your existing team. We mentor your marketers, set strategic direction, establish accountability, and make your team more effective. We're not here to replace anyone. We're here to lead, strategise, and ensure everything is aligned and driving results.

Most engagements are 12+ months. The first 3 months are foundation-building: strategy, quick wins, team alignment. Months 4–12 are about scaling and optimising. After 12 months, some clients hire a full-time CMO (we usually help recruit); others continue on a reduced retainer as we shift to advisory work.

It always starts with a Strategy Sprint. Whether you're exploring fractional CMO or just want clarity on your marketing, the sprint is where it begins. We conduct a deep-dive audit of your business, competitive landscape, and current marketing state. We deliver a clear, actionable strategy and show you what's possible. From there, we discuss whether a fractional engagement makes sense.

Ready to work with a Fractional CMO?

Every engagement starts with a Strategy Sprint: a 2-3 week deep-dive where we audit your business, define your positioning, prioritise your channels, and deliver a clear roadmap. From there, most clients move straight into ongoing execution.

Start with a Strategy Sprint or reach out for an informal conversation